78 nations participated in the Salt Lake City Winter Olympics, officially known as XIX Olympic Winter Games. From both the standpoint of sporting and business, this was one of the most successful Winter Olympiads in history. Records were set in both broadcasting and marketing programs, with over 2 billion viewers watching more than 13 billion viewer-hours. Iconic Design Director, Adrian Pulfer, led the development of the bid book for the Olympic Committee. The book is a tactile work of art handcrafted by local artists with materials distinctive to the region. This visually stunning presentation even had the essence of the pine needles used in the production of the handmade paper.