• Campaign Communications

UCSF

The University of California, San Francisco (UCSF), is a research university that is part of the University of California system. UCSF is entirely dedicated to health sciences and is a major center of medical and biological research and teaching, and is ranked as one of the top biomedical universities in the world. Iconic helped UCSF launch their $5 billion fundraising campaign – the largest campaign in the institution's history. We developed a comprehensive communications system that included a campaign name, identity system, logos, standards manual, case statement design, digital design, fundraising messaging, and copywriting. Iconic led the production of multimedia, brochures, one-sheets, invitations, website, and event planning. We also wrote, produced, and directed a collection of campaign films for the launch event.

Campaign Logo Design

Campaign Logo Design

Campaign Identity System

Campaign Identity System
Campaign Identity System
Campaign Identity System
Campaign Identity System
Campaign Identity System
Campaign Identity System

Digital Case Statement

Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement
Digital Case Statement

Campaign Launch Event

Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event
Campaign Launch Event

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