This not-for-profit organization seeks to simplify organ donor registration. Organize believes the key to improving the process is to employ better technology, behavioral economics, and efforts to eliminate legal and regulatory barriers. Organize created the very first, national, central registry that any organ procurement organization in any state could search, and visitors could register in under a minute. For Iconic, Organize was a distinctive opportunity to launch a brand from scratch. We helped name the organization, developed the logo, identity system, brochure design, digital design, and advertising. Within one year, Organize was able to gather the names of nearly 600,000 people who have declared their support for organ donation. This effort got the attention of tech giants like Apple and Google who are now supporting registration through their apps.