• International New York Times

INYT New York Times

The International Herald Tribune and The New York Times recently joined together to form a new global brand called The International New York Times. It was only about 3 months from our first conversation with the client to the launch of the new brand. We helped create the logo, teaser campaign, TV commercials, direct response advertising, banner ads, print ads, in-flight advertising, outdoor ads, business-to-business ads, and retail signage. We even designed a unique elevator door message and a cake for the launch event in London. An additional challenge was that the campaign was being simultaneously released globally in markets across the USA, UK, Germany, Spanish speaking nations, India, Israel, and Asia. Most ads were presented in the local currency and/or dual languages.

Logo Design

Logo Design

Brand Launch Commercial "incomparable"

Brand Launch & Teaser Campaign

Brand Launch & Teaser Campaign
Brand Launch & Teaser Campaign
Brand Launch & Teaser Campaign

Airport Advertising

Airport Advertising
Airport Advertising
Airport Advertising
Airport Advertising
Airport Advertising
Airport Advertising
Airport Advertising

Print Advertising

Print Advertising
Print Advertising
Print Advertising
Print Advertising
Print Advertising
Print Advertising
Print Advertising
Print Advertising

Retail Signage & Promotions

Retail Signage & Promotions
Retail Signage & Promotions
Retail Signage & Promotions

Banner Ads

Banner Ads
Banner Ads
Banner Ads
Banner Ads
Banner Ads
Banner Ads
Banner Ads
Banner Ads

Digital Promotions

Digital Promotions
Digital Promotions
Digital Promotions

Events, Swag, & Other Promotional Items

Events, Swag, & Other Promotional Items
Events, Swag, & Other Promotional Items
Events, Swag, & Other Promotional Items
Events, Swag, & Other Promotional Items
Events, Swag, & Other Promotional Items
Events, Swag, & Other Promotional Items

Direct TV Commercial

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