Coach is a multinational luxury fashion company based in New York City. The company is known for accessories and gifts for women and men, including handbags, men's bags, women's and men's small leather goods, footwear, fragrance, jewelry, outerwear, ready-to-wear, scarves, sunwear, travel accessories, and watches. The 75th anniversary was a milestone opportunity for the Iconic team to design a coffee table book that celebrates the fashion history of this legendary American brand. We dug through the COACH archives and designed a tactile experience that depicts the New York City heritage of this seminal brand. We also designed print ads to launch the “Looking Forward” campaign, as well as retail store and signage design.