It is safe to say that no other organization has had a greater impact on the technological advancement of the world than MIT. Throughout the industrial revolution, the computer revolution, space exploration, and breakthroughs in health sciences, MIT has always been at the forefront of innovation. In order to continue the development of relevant, essential, and world-changing innovation, MIT needed to raise additional resources. Coinciding with the 100-year anniversary of MIT’s move across the Charles River from Boston to Cambridge, Iconic helped MIT launch The Campaign for a Better World. We developed a comprehensive communications system that included a campaign name, identity system, logos, standards manual, case statement design, digital design, fundraising messaging, and copywriting. Iconic led the production of multimedia, brochures, one-sheets, invitations, website, and event planning. We also wrote and produced dozens of campaign films for the campaign launch event and worldwide roadshows.