Iconic Texas is an independent Texas company that promotes local and global brands whose success in Texas is mission-critical. GSD&M Advertising co-founder Tim McClure has joined forces with Rick Rabe, founder of the Iconic Collective, to launch Iconic Texas, marshaling their collective talents to promote iconic Texas brands.
McClure coined the phrase, “Don’t mess with Texas,” arguably the most successful antilitter campaign in history, voted “America’s Favorite Advertising Slogan” and inducted into the Madison Avenue Walk of Fame. He also wrote and produced “Texas: The Big Picture,” the first IMAX film about the Lone Star State. For the past three decades, McClure’s design teams have created the custom “Flagship Fleet” for Southwest Airlines.
The leadership team includes Lorraine Ketch, ex-TBWA Chiat Day chief Strategy Officer, who lead brand strategy for Apple, Virgin, Sony PlayStation, Microsoft Xbox, and T-Mobile, and worked with Rabe on UCSF’s highly successful capital campaign. Steve Sweitzer, Emmy-nominated Executive Creative Director and Film Director, known for his work on Sony PlayStation, General Motors and Nissan, is perhaps best known for his Energizer Bunny creative work. Alison Blair, Director of Brand Services, is a veteran of the ad game and the brand wars, working with clients that include Southwest Airlines, Chili’s Restaurants, and Origenetics Regenerative Medicine. Scarlett Rabe, Director of Business Affairs, serves clients in Texas and across the Iconic Collective.
“Iconic Texas understands the intricacy of the global economy and the interdependency of the global community.” – Bill Fields, former President of Walmart USA and CEO of Fields Texas Ltd.
We champion tiny homes that make a huge difference for the homeless in Austin. “Iconic Texas promotes philanthropy. They live here and give here.” – Alan Graham, founder of Mobile Loaves & Fishes and Community First! Village
Tim McClure, co-founder of GSD&M Advertising and creator of the “Don’t mess with Texas” antilitter campaign, says “Texas is a brand unto itself.” A perfect example is The University of Texas at Austin, an elite university that embraces its battle cry, “What Starts Here Changes the World.” McClure, a distinguished advertising UT graduate, directed the creative team that penned that spirited slogan. He sums up Iconic Texas nicely: “There is no better place than Austin to harness the power of iconic Texas brands.”
CEO, Iconic Texas
Founder & President
DIRECTOR OF BRAND STRATEGY
ECD & Film Director
Director Of Client Services
Director of Brand Services
DIGITAL & SOCIAL DIRECTOR
PR: Red Fan Communications
Third Ear CMO, Managing Partner
Alejandro oversees the agency’s business development and marketing efforts. He also works closely with the agency’s leadership on key client initiatives. He has supported clients in categories such as Automotive, CPG, Telecom, QSR, and Technology, to name a few. Before founding THIRD EAR, Alejandro had an 18-year career in the beverage industry. At Anheuser-Busch, he led multicultural marketing for the U.S. and Puerto Rico and advised on international marketing operations – including serving on the board of Grupo Modelo.
Third Ear Director, Strategic Intelligence
Equal parts left brain and right brain, Shelina has spent her career infusing the creative process with data-driven insights and cultural relevance. Currently, Shelina oversees the agency’s research initiatives and brief development process. Before THIRD EAR, she was at 180LA, building out the agency’s proprietary Strategic Intelligence offering and working across multiple accounts, including Expedia, Mitsubishi, Lululemon, Postmates, and Unicef. Shelina came to 180LA from Media Arts Lab, where she managed competitive strategy and analytics for Apple’s Global business. Before that, she was at Saatchi & Saatchi LA where she worked with Toyota, bridging analytics across media and strategic planning disciplines.
Reset Creative Founder
Victor AbiJaoudi II is equal parts creative director and business strategist, with a non-traditional career path that gives him a unique perspective when it comes to problem-solving and connecting consumers to ideas. As lead engineer to entertainment mogul Sean “Diddy” Combs, he traveled the world recording, managing, and executing various projects for Bad Boy Records, Ciroc, and Sean John. Mr. AbiJaoudi has also worked as a contractor for multiple advertising agencies leading new business pitches and strategy for clients including McDonald’s, Verizon, Charles Schwab, Hostess, and more. As an entrepreneur, Victor has been responsible for the early-stage growth of several companies with accomplishments ranging from the acquisition of a biodiesel plant to acquiring and rebuilding a consumer fitness company. Mr. AbiJaoudi now resides in Austin, TX growing his fitness company and lending his broad range of experience and creative insight to various eCommerce clients. He graduated from Duke University with a degree in Economics.
Dunten Gallery FOUNDER & ARTIST, DUNTEN GALLERY
In 2000 Jared was paralyzed in a diving accident in the Rio Grande after a camping trip in the Chisos Mountains. Unable to move from the neck down, Dunten began using his mouth to paint in 2002. In 2005 he was awarded a student scholarship by the MFPA (Mouth and Foot Painters Association) based in Lichtenstein. Dunten has studied with painter Philip Wade and world-renowned master painter Edward Povey. While studies are on-going with Povey, Dunten’s style, subject, and technique continue to evolve. His works have been on exhibition at the Bass Concert Hall, The One Allen Center, and featured in online and print publications nationally. Patrons across the U.S. collect his work. His most recent public pieces can be seen on display at TIRR Memorial Hermann in Houston, Texas, and at The College of Education on the TCU University campus in Ft. Worth. With a relentless spirit, Dunten continues to “paint himself out of the wheelchair,” advocating research for paralysis from spinal cord injury and knows he will walk again. Making prints available to everyone, Dunten wants his story to be told and the belief in a cure to spread. Now, Dunten lives and works at his studio just outside of Austin, Texas, with his wife, two sons, and a small group committed to seeing his mission through.