Iconic Texas

Iconic Texas is an independent Texas company that promotes local and global brands whose success in Texas is mission-critical. GSD&M Advertising co-founder Tim McClure has joined forces with Rick Rabe, founder of the Iconic Collective, to launch Iconic Texas, marshaling their collective talents to promote iconic Texas brands.

McClure coined the phrase, “Don’t mess with Texas,” arguably the most successful antilitter campaign in history, voted “America’s Favorite Advertising Slogan” and inducted into the Madison Avenue Walk of Fame. He also wrote and produced “Texas: The Big Picture,” the first IMAX film about the Lone Star State. For the past three decades, McClure’s design teams have created the custom “Flagship Fleet” for Southwest Airlines.

The leadership team includes Lorraine Ketch, ex-TBWA Chiat Day chief Strategy Officer, who lead brand strategy for Apple, Virgin, Sony PlayStation, Microsoft Xbox, and T-Mobile, and worked with Rabe on UCSF’s highly successful capital campaign. Steve Sweitzer, Emmy-nominated Executive Creative Director and Film Director, known for his work on Sony PlayStation, General Motors and Nissan, is perhaps best known for his Energizer Bunny creative work. Alison Blair, Director of Brand Services, is a veteran of the ad game and the brand wars, working with clients that include Southwest Airlines, Chili’s Restaurants, and Origenetics Regenerative Medicine. Scarlett Rabe, Director of Business Affairs, serves clients in Texas and across the Iconic Collective.

Texas and beyond...

Walmart

“Iconic Texas understands the intricacy of the global economy and the interdependency of the global community.” – Bill Fields, former President of Walmart USA and CEO of Fields Texas Ltd.

 

MobileLoaves&Fishes

We champion tiny homes that make a huge difference for the homeless in Austin. “Iconic Texas promotes philanthropy. They live here and give here.” – Alan Graham, founder of Mobile Loaves & Fishes and Community First! Village

 

University of Texas at Austin

Tim McClure, co-founder of GSD&M Advertising and creator of the “Don’t mess with Texas” antilitter campaign, says “Texas is a brand unto itself.” A perfect example is The University of Texas at Austin, an elite university that embraces its battle cry, “What Starts Here Changes the World.” McClure, a distinguished advertising UT graduate, directed the creative team that penned that spirited slogan. He sums up Iconic Texas nicely: “There is no better place than Austin to harness the power of iconic Texas brands.”

Texas Leadership

  • Tim McClure
    Tim McClure
    CEO, Iconic Texas
    Tim McClure

    Tim McClure

    CEO, Iconic Texas

    Known For
    Co-founder of GSD&M Advertising & Founder of Mythos Legends Brand Consultancy
    Proud Of
    Don’t mess with Texas, America’s Favorite Advertising Slogan; Texas: The Big Picture; Southwest Airlines’ Flagship Fleet
    Prior Lives
    Co-founder of GSD&M Advertising, proud member of the global Omnicom Group. Founder of Mythos Legends Brand Consultancy. A lifelong passion for ideas.
    Origins
    Native Texan from Corsicana
    At Home
    Austin / Texas / Planet Earth
    Heroes
    Stephen Hawking / Herbert D. Kelleher / Eula Wilkerson Coulson
    Unfulfilled Goal
    Tim dreams of a world where the only race is human, the only color is rainbow, and the only creed is tolerance…a world that recognizes and embraces the need to save that planet for future generations.
    Favorite Quote
    “Don’t ask kids what they want to be when they grow up. Ask them what problems they want to solve.” ~James Casap, Google Global Education Evangelist
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  • Rick Rabe
    Rick Rabe
    Founder & President
    Rick Rabe

    Rick Rabe

    Founder & President

    Known For
    Founder of the Iconic Collective.
    Proud Of
    Ad Age Campaign of the Decade. The Harvard Campaign. Award-winning campaigns for Mercedes-Benz, BMW, American Express. HUD commercial inducted into the permanent collection of the NY Museum of Modern Art.
    Prior Lives
    Art Center. VP Ogilvy & Mather, NY. Creative Director & Managing Director of Omnicom's Merkley+Partners. DGA Commercial Director. Founder of Propeller. Founder of the Iconic Collective.
    Origins
    Hollywood, CA.
    At Home
    LA / NYC / SLC / Austin
    Heroes
    Carl Sagan, Greta Thunberg, Steve Jobs, Sir Elton John, Stewie Griffin
    Unfulfilled Goal
    Live to see a world that has: embraced regenerative agriculture, fixed our food system, and saved the climate.
    Favorite Quote
    To achieve great things, two things are needed; a plan, and not quite enough time. – Leonard Bernstein
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  • Lorraine Ketch
    Lorraine Ketch
    DIRECTOR OF BRAND STRATEGY
    Lorraine Ketch

    Lorraine Ketch

    DIRECTOR OF BRAND STRATEGY

    Known For
    Her laugh. You can hear it a block away.
    Proud Of
    Helping create Challenger brand theory, Disruption theory, 6 tech start ups, serial social entrepreneurs, and as the President of IBM UK Said, "a welcome stripe of shocking pink in a very navy blue world".
    Prior Lives
    Chief Strategy Officer, managing partner Chiat Day/TBWA LA, NY, and San Francisco (but, not all at the same time).
    Origins
    The dark, satanic mills of England (up North).
    At Home
    LA at the beach.
    Heroes
    Pork belly bahn mi.
    Unfulfilled Goal
    Getting to bed before midnight.
    Favorite Quote
    The best way to predict the future is to create it. – Peter Drucker
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  • Steve Sweitzer
    Steve Sweitzer
    ECD & Film Director
    Steve Sweitzer

    Steve Sweitzer

    ECD & Film Director

    Known For
    His passion for adventure travel and exploration. Steve has a suitcase heart.
    Proud Of
    His family, “Tribe Sweitzer”, for their enthusiastic support of his ambitious and sometimes crazy dreams.
    Prior Lives
    Steve has worked for some of the world’s most creative agencies: GSD&M, Chiat/Day, Hal Riney, Fallon, DDB.
    Origins
    Steve grew up on a farm and ranch in Audrain County, Missouri.
    At Home
    Austin, Audrain County, Barcelona, Annapurna
    Heroes
    Jane Goodall for her humanity and David Hockney for his insatiable curiosity.
    Unfulfilled Goal
    To explore Patagonia.
    Favorite Quote
    Enjoy life, it’s later than you think. –Carl Sigman
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  • Scarlett Rabe
    Scarlett Rabe
    Director Of Client Services
    Scarlett Rabe

    Scarlett Rabe

    Director Of Client Services

    Known For
    Being really tall.
    Proud Of
    Her insane family, her insane work ethic, her insane story, her overall insane-ness. Also, she tends to keep it really (albeit sometimes too) real.
    Prior Lives
    Let's just leave that alone for now...
    Origins
    She was born on a piano bench.
    At Home
    In her quiet little shack on the sea, or on a giant stage.
    Heroes
    Christopher Hitchens, Claire Underwood, Lana Del Rey.
    Unfulfilled Goal
    A piano, a stage, a mic, some fancy clothes, and 20,000 fans singing her songs with her.
    Favorite Quote
    Great minds discuss ideas; average minds discuss events; small minds discuss people. – Eleanor Roosevelt
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  • Alison Blair
    Alison Blair
    Director of Brand Services
    Alison Blair

    Alison Blair

    Director of Brand Services

    Known For
    Always getting the job done, without fail.
    Proud Of
    GSD&M’s historic re-pitch of Southwest Airlines. Design of Southwest Airlines’ Specialty Fleet. Launch of H2Orange to fund UT scholarships. Her husband and kids, and the fun life they have built together.
    Prior Lives
    Trail Rider, Strength Coach, Project Director at GSD&M, Marketing Manager for H2Orange.
    Origins
    One of the last few to be able to call Austin home since birth.
    At Home
    Literally... at home. Introvert at heart. Extrovert on call.
    Heroes
    Colleen Barrett and Herb Kelleher.
    Unfulfilled Goal
    She wants to jump out of a plane. Yes, with a parachute.
    Favorite Quote
    No matter what people tell you, words and ideas can change the world. – Robin Williams
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  • Skye Emerson
    Skye Emerson
    DIGITAL & SOCIAL DIRECTOR
    Skye Emerson

    Skye Emerson

    DIGITAL & SOCIAL DIRECTOR

    Known For
    Her passion for football, rescuing animals, and true-crime television.
    Proud Of
    She recently completed screenplay about her childhood hero, Sally Ride. Her MFA from The School of Theater, Film, and Television at UCLA. Her lack of road rage whilst driving in Los Angeles.
    Prior Lives
    University of Texas at Austin. Wrote and produced short form content for MTV2. Oversaw millennial marketing for PepsiCo North America. Founding creator of a mobile app designed for professional, college, and high school sports teams.
    Origins
    Austin, TX! The beautiful mountains of Utah.
    At Home
    50% sandy, sunny Venice, CA & 50% snowy, serene Salt Lake City, UT.
    Heroes
    Sally Ride, Alan Ball, Ruth Bader Ginsburg, Jane Fonda, Skye's amazing mother.
    Unfulfilled Goal
    Getting her script onto the big screen. Working at a Panda rescue.
    Favorite Quote
    We write to taste life twice, in the moment and in retrospect. – Anais Nin
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  • Kathleen Lucente
    Kathleen Lucente
    PR: Red Fan Communications
    Kathleen Lucente

    Kathleen Lucente

    PR: Red Fan Communications

    Known For
    Being a CEO whisperer, brand builder, and crisis slayer.
    Proud Of
    Earning her stripes as a journalist first before moving into the world of PR.
    Prior Lives
    Built top tier teams in Boston, New York, and Hong Kong. Comms for LabMorgan resulting in over 15 IPOs and acquisitions, Represented world-renowned scientists for IBM Research.
    Origins
    Raised by a New Yorker father and a Bostonian mother on Long Island, NY. After years of flying to Austin from Boston and NYC the magnetic force was too powerful so it’s been her home for 15 years.
    At Home
    In high heels or hiking boots.
    Heroes
    Her grandmother, Lillian Hannon Bittman, one of the many trailblazing women in Kathleen's life. She was the first woman in the 1920s to get married and keep her job as the head of the telephone operators in Boston, MA.
    Unfulfilled Goal
    Going on an extended tour with the Grateful Dead.
    Favorite Quote
    After all, Ginger Rogers did everything that Fred Astaire did. She just did it backwards and in high heels. – Bob Thaves
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Hub, Diversity, & Inclusion Partners

  • Alejandro Ruelas
    Alejandro Ruelas
    Third Ear
    Alejandro Ruelas

    Alejandro Ruelas

    Third Ear CMO, Managing Partner

    Alejandro oversees the agency’s business development and marketing efforts. He also works closely with the agency’s leadership on key client initiatives. He has supported clients in categories such as Automotive, CPG, Telecom, QSR, and Technology, to name a few. Before founding THIRD EAR, Alejandro had an 18-year career in the beverage industry. At Anheuser-Busch, he led multicultural marketing for the U.S. and Puerto Rico and advised on international marketing operations – including serving on the board of Grupo Modelo.

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  • Shelina Taki
    Shelina Taki
    Third Ear
    Shelina Taki

    Shelina Taki

    Third Ear Director, Strategic Intelligence

    Equal parts left brain and right brain, Shelina has spent her career infusing the creative process with data-driven insights and cultural relevance. Currently, Shelina oversees the agency’s research initiatives and brief development process. Before THIRD EAR, she was at 180LA, building out the agency’s proprietary Strategic Intelligence offering and working across multiple accounts, including Expedia, Mitsubishi, Lululemon, Postmates, and Unicef. Shelina came to 180LA from Media Arts Lab, where she managed competitive strategy and analytics for Apple’s Global business. Before that, she was at Saatchi & Saatchi LA where she worked with Toyota, bridging analytics across media and strategic planning disciplines.

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  • Victor Abijaoudi II
    Victor Abijaoudi II
    Reset Creative
    Victor Abijaoudi II

    Victor Abijaoudi II

    Reset Creative Founder

    Victor AbiJaoudi II is equal parts creative director and business strategist, with a non-traditional career path that gives him a unique perspective when it comes to problem-solving and connecting consumers to ideas. As lead engineer to entertainment mogul Sean “Diddy” Combs, he traveled the world recording, managing, and executing various projects for Bad Boy Records, Ciroc, and Sean John. Mr. AbiJaoudi has also worked as a contractor for multiple advertising agencies leading new business pitches and strategy for clients including McDonald’s, Verizon, Charles Schwab, Hostess, and more. As an entrepreneur, Victor has been responsible for the early-stage growth of several companies with accomplishments ranging from the acquisition of a biodiesel plant to acquiring and rebuilding a consumer fitness company. Mr. AbiJaoudi now resides in Austin, TX growing his fitness company and lending his broad range of experience and creative insight to various eCommerce clients. He graduated from Duke University with a degree in Economics.

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  • Jared Dunten
    Jared Dunten
    Dunten Gallery
    Jared Dunten

    Jared Dunten

    Dunten Gallery FOUNDER & ARTIST, DUNTEN GALLERY

    In 2000 Jared was paralyzed in a diving accident in the Rio Grande after a camping trip in the Chisos Mountains. Unable to move from the neck down, Dunten began using his mouth to paint in 2002. In 2005 he was awarded a student scholarship by the MFPA (Mouth and Foot Painters Association) based in Lichtenstein. Dunten has studied with painter Philip Wade and world-renowned master painter Edward Povey. While studies are on-going with Povey, Dunten’s style, subject, and technique continue to evolve. His works have been on exhibition at the Bass Concert Hall, The One Allen Center, and featured in online and print publications nationally. Patrons across the U.S. collect his work. His most recent public pieces can be seen on display at TIRR Memorial Hermann in Houston, Texas, and at The College of Education on the TCU University campus in Ft. Worth. With a relentless spirit, Dunten continues to “paint himself out of the wheelchair,” advocating research for paralysis from spinal cord injury and knows he will walk again. Making prints available to everyone, Dunten wants his story to be told and the belief in a cure to spread. Now, Dunten lives and works at his studio just outside of Austin, Texas, with his wife, two sons, and a small group committed to seeing his mission through.

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