Iconic Texas is an independent Texas company that promotes local and global brands whose success in Texas is mission-critical. GSD&M Advertising co-founder Tim McClure has joined forces with Rick Rabe, founder of the Iconic Collective, to launch Iconic Texas, marshaling their collective talents to promote iconic Texas brands.
McClure coined the phrase, “Don’t mess with Texas,” arguably the most successful antilitter campaign in history, voted “America’s Favorite Advertising Slogan” and inducted into the Madison Avenue Walk of Fame. He also wrote and produced “Texas: The Big Picture,” the first IMAX film about the Lone Star State. For the past three decades, McClure’s design teams have created the custom “Flagship Fleet” for Southwest Airlines.
The leadership team includes Lorraine Ketch, ex-TBWA Chiat Day chief Strategy Officer, who lead brand strategy for Apple, Virgin, Sony PlayStation, Microsoft Xbox, and T-Mobile, and worked with Rabe on UCSF’s highly successful capital campaign. Steve Sweitzer, Emmy-nominated Executive Creative Director and Film Director, known for his work on Sony PlayStation, General Motors and Nissan, is perhaps best known for his Energizer Bunny creative work. Alison McClure Blair, Director of Creative Services, is a veteran of the ad game and the brand wars, working with clients that include Southwest Airlines, Chili’s Restaurants, and Origenetics Regenerative Medicine. Scarlett Rabe, Director of Business Affairs, serves clients in Texas and across the Iconic Collective.
“Iconic Texas understands the intricacy of the global economy and the interdependency of the global community.” – Bill Fields, former President of Walmart USA and CEO of Fields Texas Ltd.
We champion tiny homes that make a huge difference for the homeless in Austin. “Iconic Texas promotes philanthropy. They live here and give here.” – Alan Graham, founder of Mobile Loaves & Fishes and Community First! Village
Tim McClure, co-founder of GSD&M Advertising and creator of the “Don’t mess with Texas” antilitter campaign, says “Texas is a brand unto itself.” A perfect example is The University of Texas at Austin, an elite university that embraces its battle cry, “What Starts Here Changes the World.” McClure, a distinguished advertising UT graduate, directed the creative team that penned that spirited slogan. He sums up Iconic Texas nicely: “There is no better place than Austin to harness the power of iconic Texas brands.”
CEO, Iconic Texas
Founder & President
DIRECTOR OF BRAND STRATEGY
ECD & Film Director
Director Of Client Services
Director Of Creative Services
DIGITAL & SOCIAL DIRECTOR
PR: Red Fan Communications