Sundance

In 1969, Robert Redford purchased 6,000 acres at the base of Mount Timpanogos in Utah's Wasatch Mountains. He named this land Sundance (after his character in the 1969 film Butch Cassidy and the Sundance Kid). Iconic's Design Director, Adrian Pulfer, led the development of the logo, identity system, signage, clothing tags, and retail catalogues.