Pokémon

Pokémon is a brand which spans across video games, trading cards, animated television shows, movies, comic books, and toys. It is the second best-selling video game franchise and the highest-grossing media franchise of all time. The Iconic team helped write, produce, and direct a series of promotional films to promote the card game. Targeted at players and their parents, the branding films were created to reinforce the smartness required for gameplay.