Cotton House Hotel was a rare opportunity to relaunch a brand from scratch. This great hotel experience has been established in a refurbished 19th-century, neoclassical, landmark building in Barcelona. The design aesthetic was inspired by cotton spools, guilloche patterns, and typography from 18th century Spanish currency. Iconic's award-winning designer, Kevin Cantrell, helped developed a comprehensive identity system including logos, signage, printed materials, brochure design, digital design, and advertising. The identity system also included the development of a custom font that was appropriately named “Cottonhouse Slab”.