A CREATIVE COLLECTIVE

The Iconic Collective is an independent branding and marketing group, design firm, and film production company. We are a collective of respected and like-minded creative professionals dedicated to the promotion of quality brands and organizations. We use our time, talent, and resources to support causes that better the planet, society, and humanity.

We are proud of the work our team has created for some of the most respected products, brands, and world-changing causes. In addition to winning top honors at the award shows, our work is also recognized for its effectiveness in the marketplace. Perhaps it is because we believe that great work requires passion, intelligence, and personal commitment – a truth demonstrated by a portfolio of work that spans five decades.

OUR PHILOSOPHY

We ignite communities of believers around shared truth. We believe transactional-based marketing is outdated. At best, it merely generates superficial “likes,” incremental sales, or temporary change. In sharp contrast, we believe the most powerful, influential, and lasting connections are made through a strong and vibrant community. A community can exert a powerful multiplier effect on the affinity and kinship people have with the brand or organization. Communities fuel a deeper and more unshakeable loyalty by taking evangelism to the next level through active advocacy. The strongest communities are built on shared truth, transparency, trust, and a heartfelt sense of belonging. We believe community is the key to developing effective marketing and communications. We believe in the power of WE.

FAST FACTS

1999:  AGENCY FOUNDED BY RICK RABE

2012:  AGENCY REORGANIZED & RENAMED PROPELLER

2019:  AGENCY REORGANIZED & RENAMED ICONIC

EMPLOYEES:  100 FULL- AND PART–TIME

EXPERTISE:  BRANDING / MARKETING / DESIGN / PHILANTHROPIC / PRODUCTION

OFFICES:  LOS ANGELES / NEW YORK / SALT LAKE CITY

Team Leaders

  • TED BAKER
    DIRECTOR OF CLIENT SERVICE

    TED BAKER

    DIRECTOR OF CLIENT SERVICE

    Known For
    Listening first, speaking second.
    Proud Of
    Anna & Juliana Baker.
    Prior Lives
    Managing Director of Revision; Director of Consumer Electronics, Samsung; Director of New Business, Merkley+Partners.
    Origins
    South of New York.
    At Home
    On the good side of the Hudson River in Hoboken, NJ.
    Heroes
    Walt Disney, Alfred Hitchcock, Edward Hopper, Lew Wasserman.
    Unfulfilled Goal
    To live abroad.
    Favorite Quote
    I have not failed. I’ve just found 10,000 ways that won’t work. – Thomas Edison
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  • Lorraine Ketch
    DIRECTOR OF BRAND STRATEGY

    Lorraine Ketch

    DIRECTOR OF BRAND STRATEGY

    Known For
    Her laugh. You can hear it a block away.
    Proud Of
    Helping create Challenger brand theory, Disruption theory, 6 tech start ups, serial social entrepreneurs, and as the President of IBM UK Said, "a welcome stripe of shocking pink in a very navy blue world".
    Prior Lives
    Chief Strategy Officer, managing partner Chiat Day/TBWA LA, NY, and San Francisco (but, not all at the same time).
    Origins
    The dark, satanic mills of England (up North).
    At Home
    LA at the beach.
    Heroes
    Pork belly bahn mi.
    Unfulfilled Goal
    Getting to bed before midnight.
    Favorite Quote
    The best way to predict the future is to create it. – Peter Drucker
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  • Julie Fitzpatrick Rafferty
    DIRECTOR OF STRATEGIC MARKETING

    Julie Fitzpatrick Rafferty

    DIRECTOR OF STRATEGIC MARKETING

    Known For
    Her laugh.
    Proud Of
    Her amazing son, Steve.
    Prior Lives
    Daily newspaper reporter and editor; PR and fundraising communications leader at Joslin Diabetes Center and Harvard’s Public Health School in Boston.
    Origins
    Upstate New York and Boston, MA.
    At Home
    With a book at The Beanery in Berkeley, CA.
    Heroes
    Marty Baron, Walter Robinson, Sacha Pfeiffer, Michael Rezendes, and the Boston Globe Spotlight team of 2002.
    Unfulfilled Goal
    Seeing a woman elected President of the United States.
    Favorite Quote
    To whom much is given, much is required. – John F. Kennedy and St. Luke the Evangelist
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  • ADRIAN PULFER
    DESIGN DIRECTOR

    ADRIAN PULFER

    DESIGN DIRECTOR

    Known For
    His (Australian) accent.
    Proud Of
    His 4 children.
    Prior Lives
    Beach bum, American Express, Graphis, textile designer.
    Origins
    The land of OZ...literally.
    At Home
    On the Great Barrier Reef.
    Heroes
    Bill Bryson, Dieter Rams and John Muir.
    Unfulfilled Goal
    Learn to cook.
    Favorite Quote
    Good design is obvious. Great design is transparent. – Joe Sparano
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  • Skye Emerson
    DIGITAL & SOCIAL DIRECTOR

    Skye Emerson

    DIGITAL & SOCIAL DIRECTOR

    Known For
    Her passion for football, rescuing animals, and true-crime television.
    Proud Of
    She recently completed screenplay about her childhood hero, Sally Ride. Her MFA from The School of Theater, Film, and Television at UCLA. Her lack of road rage whilst driving in Los Angeles.
    Prior Lives
    Wrote and produced short form content for MTV2. Oversaw millennial marketing for PepsiCo North America. Founding creator of a mobile app designed for professional, college, and high school sports teams.
    Origins
    Beautiful, mountainous Utah.
    At Home
    50% sandy, sunny Venice, CA & 50% snowy, serene Salt Lake City, UT.
    Heroes
    Sally Ride, Alan Ball, Ruth Bader Ginsburg, Jane Fonda, Skye's amazing mother.
    Unfulfilled Goal
    Getting her script onto the big screen. Working at a Panda rescue.
    Favorite Quote
    We write to taste life twice, in the moment and in retrospect. – Anais Nin
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  • Megan Kent
    Brand Strategist/Group Account Director

    Megan Kent

    Brand Strategist/Group Account Director

    Known For
    Her 5-borough laugh.
    Proud Of
    Her amazing children, Spanish fluency, groundbreaking strategic work on BMW, the launch of Brand USA in less than 8 months which generated a 23:1 ROI in their first year.
    Prior Lives
    Worked on a pear packing shed on the Sacramento River Delta, and Chupa Chups lollipops in Barcelona, Spain.
    Origins
    Northern California: Berkeley, Sacramento, San Francisco, Oakland Hills.
    At Home
    Brooklyn Heights and Hudson River Valley, NY.
    Heroes
    Daniel Kahneman, Anais Nin, Oscar Wilde.
    Unfulfilled Goal
    Finishing her book on Brain Friendly Branding®!
    Favorite Quote
    I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou
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  • Will King
    DIRECTOR OF DIGITAL DEVELOPMENT

    Will King

    DIRECTOR OF DIGITAL DEVELOPMENT

    Known For
    Creating visually appealing, highly functional websites.
    Proud Of
    His beautiful wife and two daughters.
    Prior Lives
    Musician, surfer, golfer, ping pong sensei.
    Origins
    Orange County, CA.
    At Home
    Following the two-year-old around with a vaccum.
    Heroes
    His family.
    Unfulfilled Goal
    Traveling the world.
    Favorite Quote
    You miss 100% of the shots you don't take. – Wayne Gretzky
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  • Fred Sattler
    Director OF Media Strategy

    Fred Sattler

    Director OF Media Strategy

    Known For
    Simplifying the complex
    Proud Of
    The privilege of working with some of the industry's best talent. Ad Age Media Maven. Cannes Media Lions Jurist.
    Prior Lives
    EVP, Initiative and PHD Media. Media Strategy Director, TBWA/Chiat/Day
    Origins
    Just a city boy, born and raised in 'South' Detroit
    At Home
    On or near the water
    Heroes
    Music Educators
    Unfulfilled Goal
    Learn Spanish
    Favorite Quote
    "You don't need a weatherman to know which way the wind blows" –Bob Dylan
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Team Members

  • Hagoth Aiono
    Director/Editor

    Hagoth Aiono

    Director/Editor

    Known For
    Making things look cool.
    Proud Of
    His family. They motivate him to go hard.
    Prior Lives
    Musician. Writer. Dreamer. Eagle Scout.
    Origins
    Earth. Specifically Samoa & New Zealand.
    At Home
    Los Angeles, California, where the air is so clean.
    Heroes
    His son Kingston, who helped him to realize his full potential.
    Unfulfilled Goal
    Raising his family in the Islands, and only working 6 months out of the year.
    Favorite Quote
    Just do it. – Nike
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  • MATTHEW BALDWIN
    DIGITAL ARTIST

    MATTHEW BALDWIN

    DIGITAL ARTIST

    Known For
    Top-notch retouching and illustration – helping Mercedes-Benz, Tom Ford and Justin Timberlake look great.
    Proud Of
    His two amazing kids.
    Prior Lives
    Painting MFA from Pratt Institute. At age 23, did modeling work for a men’s fitness ad. That was before he realized the world needed talented photo-illustrators.
    Origins
    Minnesota farm country surrounded by horses, ducks, a llama and a monkey.
    At Home
    Austin, Texas, where the air is filled with music and the smell of barbecue.
    Heroes
    Vivian Maier, Peter Gabriel, Pixar.
    Unfulfilled Goal
    Take the wraps off his 12 latest pieces and have a solo show.
    Favorite Quote
    There is much good work to be done by every one of us and we must begin to do it. – Wendell Berry
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  • Gina Balsan
    Account Director

    Gina Balsan

    Account Director

    Known For
    Continually being recruited by former colleagues and clients for key roles in advertising and marketing.
    Proud Of
    Her children, Jackie and Anthony, who can truly light up a room with their personalities.
    Prior Lives
    Burger King, RC Cola, Cavit Wine, Liberty Travel, Terra Chips.
    Origins
    Born and raised on Long Island - 20 minutes from the beach and Manhattan.
    At Home
    On the sand or in the waves.
    Heroes
    Chad Balsan for always knowing when to hold her close and when to let her go.
    Unfulfilled Goal
    Writing a book about everyday heroes who step up to help shape peoples' lives in a positive way.
    Favorite Quote
    The most wasted of all days is one without laughter. – E.E. Cummings
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  • BRENT BARSON
    GRAPHIC DESIGNER

    BRENT BARSON

    GRAPHIC DESIGNER

    Known For
    Moving Typography.
    Proud Of
    How well behaved his children are (which allows him to leave them at Grandma’s house during long trips).
    Prior Lives
    Drummer/vocalist for Mangled Baby Ducks, ineffective football tight end, long-distance runner, Art Center College of Design, SiegelGale.
    Origins
    The fresh sea air of Carlsbad, CA.
    At Home
    In Utah, with his wife and three ridiculously photogenic children.
    Heroes
    Peter Weir, Baz Luhrmann, Kyle Cooper, Justin Harder, Dad.
    Unfulfilled Goal
    Learn every Western European language.
    Favorite Quote
    A taste for simplicity cannot last for long. – Eugene Delacroix
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  • Tyler Bingham
    Graphic Designer

    Tyler Bingham

    Graphic Designer

    Known For
    Building meaning into brands. A fear of spreadsheets.
    Proud Of
    His family & relationships with amazing collaborators.
    Prior Lives
    Rushford Ross Orton, RED, Adjunct Professor.
    Origins
    The land of Hemingway, huckleberries, bluebirds and potatoes.
    At Home
    Traveling with his family.
    Heroes
    Stout, Eames, Rams, Rand, Jobs, Edison, Daily.
    Unfulfilled Goal
    Design and build a camp trailer.
    Favorite Quote
    The best way to complain is to make things. — James Murphy
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  • STEPHEN BRAMWELL
    DESIGNER

    STEPHEN BRAMWELL

    DESIGNER

    Known For
    His curly hair, cooking skills, and all things Harry Potter.
    Proud Of
    Jenn & Arden.
    Prior Lives
    Johnson & Johnson, MAC Cosmetics, NYC, México, Utah, California.
    Origins
    Mission Viejo, CA to Provo, UT.
    At Home
    At any street taco stand... or on the beach.
    Heroes
    Superman, Harry Potter, Nicholas Angel.
    Unfulfilled Goal
    Go to culinary school.
    Favorite Quote
    People who love to eat are always the best people. – Julia Child
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  • Renee Bush
    Sr. Project Manager/Producer

    Renee Bush

    Sr. Project Manager/Producer

    Known For
    Rattling off lesser-known historical facts and anecdotes.
    Proud Of
    Her life.
    Prior Lives
    Horseback Rider, Parisian Au Pair, Sushi-hater.
    Origins
    The South.
    At Home
    With her cat, Mao, who is her favorite “person,” if it weren’t for her husband, who is officially her favorite human.
    Heroes
    Her two grandmothers (for completely opposite reasons).
    Unfulfilled Goal
    To figure it all out.
    Favorite Quote
    And now that you don’t have to be perfect, you can be good. – John Steinbeck
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  • Kevin Cantrell
    Senior Designer

    Kevin Cantrell

    Senior Designer

    Known For
    Pectoralis major and minor.
    Proud Of
    His wife, three children
    Prior Lives
    Germany, South Africa, Brazil.
    Origins
    Scranton, Pennsylvania.
    At Home
    Anywhere with his wife and 3 boys.
    Heroes
    Nelson Mandela, Bono, William Tyndale.
    Unfulfilled Goal
    Write a fictional trilogy.
    Favorite Quote
    It always seems impossible until it’s done. – Nelson Mandela
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  • Tyson Cantrell
    Graphic Designer

    Tyson Cantrell

    Graphic Designer

    Known For
    Luxurious hair, Captain America biceps, and chiseled abs (in the right lighting).
    Proud Of
    His brothers and sisters.
    Prior Lives
    BYU and Grassroots Shakespeare Company (Producer/Actor).
    Origins
    Heidelberg, Germany.
    At Home
    In his PJs with Nutella, Peanut butter, and a Coke Zero as he whittles away at his book.
    Heroes
    Hayao Miyazaki, Nobuo Uematsu, Alexandre Dumas, Fabien Baron.
    Unfulfilled Goal
    Publish a series of books.
    Favorite Quote
    Simplicity is the ultimate sophistication. – Leonardo Da Vinci
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  • Jeff Clark
    Digital Developer

    Jeff Clark

    Digital Developer

    Known For
    PHP Development.
    Proud Of
    Working in an industry that constantly pushes the limits of what is possible.
    Prior Lives
    Professional Soccer Player.
    Origins
    Orange County, CA.
    At Home
    Orange County, CA.
    Heroes
    His Parents.
    Unfulfilled Goal
    Building a successful startup .
    Favorite Quote
    Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live. — Martin Golding
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  • Rusty Clifton
    Creative Director

    Rusty Clifton

    Creative Director

    Known For
    His love of milk.
    Proud Of
    HIs family, his business, and the dope conference table he built.
    Prior Lives
    Student in UT/NYC; D2D sales in AZ; Service in Guatemala; Design intern-through-creative director in NYC; Instructor in SLC.
    Origins
    The mean streets of Spokane, Washington.
    At Home
    Playing with his kids and with friends anywhere.
    Heroes
    The most important scrappy entrepreneur in his life: Dad.
    Unfulfilled Goal
    Design and build an all-time piece of furniture. And acquire F-me money.
    Favorite Quote
    Most cutting thing you can say is ‘who's this clown?’ because it implies they're a) a clown & b) not even one of the better-known clowns – @skullmandible
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  • ANGELICA DASTRUP
    PRODUCTION COORDINATOR

    ANGELICA DASTRUP

    PRODUCTION COORDINATOR

    Known For
    Organizational freak. Modern dance. Culinary innovation.
    Proud Of
    A unique ability to simultaneously manage countless projects, tasks, clients, deadlines and unforeseen mishaps.
    Prior Lives
    Piano Teacher, SL8 Records, Music Video Production.
    Origins
    Born in Arizona, raised on the streets of NYC.
    At Home
    On the beach in California.
    Heroes
    Michael Jackson, Colin Cowie, the guy who makes that magical B3 ice cream at Toscanini's.
    Unfulfilled Goal
    Professional dancer.
    Favorite Quote
    Everything is created twice: First in your mind, then in your reality. – Robin Sharma
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  • Joe DePreta
    Client Engagement/Business Development

    Joe DePreta

    Client Engagement/Business Development

    Known For
    Passion – for ideas, smart writing, disruptive strategies, collaboration, the Clash – for life.
    Proud Of
    First to introduce “roll-over minutes,” now a wireless industry standard. His family, and his published cultural essays.
    Prior Lives
    Global agency, global client, interactive media, drummer.
    Origins
    Italy and TriBeCa.
    At Home
    Connecticut.
    Heroes
    Emerson, Baudelaire, Tartt, Joyce, Trauffaut.
    Unfulfilled Goal
    Finishing his novel, “The Final Lapse”.
    Favorite Quote
    Dress like a bourgeois, think like a revolutionary. – Sir Thomas Mann
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  • TOM DONAHUE
    FILM DIRECTOR

    TOM DONAHUE

    FILM DIRECTOR

    Known For
    Ordering Italian food to set.
    Proud Of
    The amazing stories he has captured on camera.
    Prior Lives
    "Casting By," "Ponies," "Guest of Cindy Sherman," "Man Push Cart," "Highway Courtesans," "Thanksgiving," "Washington Heights," "Naked States," "Keep the River on Your Right."
    Origins
    Shooting Super 8 movies in Red Hook, NY and editing the footage with scissors and scotch tape.
    At Home
    In the West Village with a bottomless espresso.
    Heroes
    Springsteen.
    Unfulfilled Goal
    Own a winery in Sonoma Valley.
    Favorite Quote
    It would be a terrific innovation if you could get your mind to stretch a little further than the next wisecrack. — Katharine Hepburn
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  • KRISTIN FOGDALL
    WRITER

    KRISTIN FOGDALL

    WRITER

    Known For
    Loyalty, good humor, and a little bit of perfectionism.
    Proud Of
    Overseeing the communications strategy for the largest fundraising campaign in secondary school history.
    Prior Lives
    Director of Advancement Communications for Phillips-Exeter Academy, college fundraiser, theatrical stage manager, marine biologist.
    Origins
    The beautiful, foggy Northwest.
    At Home
    Writing poems in her studio at the base of Mt. Elmore, Morrisville, VT.
    Heroes
    Levon Helm, Emily Dickinson, her husband.
    Unfulfilled Goal
    To live in Ireland for a year-at least.
    Favorite Quote
    The imperfect is our paradise. – Wallace Stevens
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  • DANA GARMAN
    EXECUTIVE PRODUCER

    DANA GARMAN

    EXECUTIVE PRODUCER

    Known For
    Being blunt and having good taste.
    Proud Of
    Working with fun, smart amazingly talented people over the years.
    Prior Lives
    Ridley Scott & Associates, Tony Kaye, Mark Romanek, Tom Foden, Jake Scott etc., etc.
    Origins
    The Beach.
    At Home
    In her home.
    Heroes
    Coco Chanel, Steve Jobs, Dalai Lama, and Auntie Mame.
    Unfulfilled Goal
    To work with David Fincher.
    Favorite Quote
    Give me the luxuries of life and I will willingly do without the necessities. – Frank Lloyd Wright
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  • Andrea Gretsky
    BRAND STRATEGY DIRECTOR

    Andrea Gretsky

    BRAND STRATEGY DIRECTOR

    Known For
    Being able to talk with anyone.
    Proud Of
    Her kids.
    Prior Lives
    Strategist, planner and researcher working on both client and agency side of the business for big brands such as AT&T, JPMorgan Chase, Samsung, Verizon, U.S. Army, and Applebees.
    Origins
    Maryland inside the beltway.
    At Home
    NJ Exit 135.
    Heroes
    Eleanor Roosevelt and Oliver Wendell Holmes.
    Unfulfilled Goal
    Getting her pilot's license.
    Favorite Quote
    In the end, it's not the years in your life that count. It's the life in your years. – Abraham Lincoln
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  • VENETIA HANDS
    DIRECTOR OF RESEARCH

    VENETIA HANDS

    DIRECTOR OF RESEARCH

    Known For
    Getting everyone to pull in the same direction.
    Proud Of
    Crossing the Atlantic Ocean to live in America.
    Prior Lives
    Masters in Organization Development, coaching leaders to communicate with power, focus group moderator, BSC Experimental Psychology, survivor of English boarding school.
    Origins
    Halfway between the Tower of London and the dreaming spires of Oxford, England.
    At Home
    Manhattan and the very tip of the un-Hamptons fork of Long Island.
    Heroes
    Atul Gwande, Bill Bryson, her 83-, 92- and 101-year-old neighbors.
    Unfulfilled Goal
    Bareboating in Fiji.
    Favorite Quote
    The way to change the culture in a company is to change what’s happening in the room right now. – Peter Block
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  • CATE HARTY
    BRAND STRATEGY DIRECTOR

    CATE HARTY

    BRAND STRATEGY DIRECTOR

    Known For
    Earning clients' trust, cappuccino aficionado, turning the Blue Man Group orange.
    Proud Of
    Raising three kind, intelligent daughters.
    Prior Lives
    Amateur classical pianist, fashion model, sales rep for a music video director, MBA, ex-pat, Francophile. Account Director and Brand Steward of some of the world's most valuable brands: American Express, Pepsi, Mattel, Citibank.
    Origins
    Half Hoosier, Half Floridian.
    At Home
    In a Paris cafe, Montauk coffee house, or at "Caffe Latte" near her home in Irvington, NY.
    Heroes
    George Gershwin, FDR, Margaret Mitchell, Jon Stewart, King Arthur (or his current incarnation, her husband).
    Unfulfilled Goal
    To see the Aurora Borealis from the northernmost reaches of Sweden.
    Favorite Quote
    Luck is the residue of design. – Branch Rickey
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  • BILL HEATER
    WRITER / CREATIVE DIRECTOR

    BILL HEATER

    WRITER / CREATIVE DIRECTOR

    Known For
    Working quickly and intuitively.
    Proud Of
    Five children each leading interesting and individual lives.
    Prior Lives
    Screenwriter, political consultant.
    Origins
    Camden, NJ.
    At Home
    Milton, Massachusetts. 126th St, NYC.
    Heroes
    JD Salinger, Raymond Carver, John Cassavetes.
    Unfulfilled Goal
    Catch a really big fish.
    Favorite Quote
    Where you stumble, there is your treasure. – Rumi
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  • Allaina Jeffreys
    Graphic Designer

    Allaina Jeffreys

    Graphic Designer

    Known For
    Being an "outdoorsy" graphic designer, working strategy into the creative process, encouraging exploration, and providing art direction for design, photo and video production.
    Proud Of
    Making it to 30, her husband's dedication and passion for life, and her dog for being a good dog.
    Prior Lives
    Aspiring Disney animator, Visual Arts Sterling Scholar, trombonist in a ska band, SCUBA teacher, TRX instructor, Outdoor Industry creative professional with Gregory Mountain Products, Cotopaxi, Avex, and Hydrapak.
    Origins
    Florida beach grown, Utah mountain raised.
    At Home
    In nature and any place where creativity thrives and failure is nothing to be afraid of.
    Heroes
    Doers of unrecognized good deeds, protectors of the self, and the selfless providers for the next generation.
    Unfulfilled Goal
    Working as a Divemaster on the ocean in a remote corner of the globe.
    Favorite Quote
    Ich habe keine besondere Begabung, sondern bin nur leidenschaftlich neugierig. – Albert Einstein
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  • JOHN KENNEY
    WRITER/CREATIVE DIRECTOR

    JOHN KENNEY

    WRITER/CREATIVE DIRECTOR

    Known For
    He often wonders the same?
    Proud Of
    Lulu and Hewitt.
    Prior Lives
    Caddy. Swan Boat operator. Plasterer’s assistant. Busboy. Fenway Frank Mobile Driver. In other words, an English Major.
    Origins
    Boston, MA.
    At Home
    Brooklyn, NY.
    Heroes
    His mother, who raised six boys on a firefighter’s salary.
    Unfulfilled Goal
    Achieve total consciousness. Also, maybe bass fishing.
    Favorite Quote
    We act as though comfort and luxury were the chief requirements of life, when all that we really need to make us really happy is something to be enthusiastic about. — Charles Kingsley
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  • MARC KLEIN
    ART DIRECTOR/CREATIVE DIRECTOR

    MARC KLEIN

    ART DIRECTOR/CREATIVE DIRECTOR

    Known For
    Working with great people.
    Proud Of
    His two kids.
    Prior Lives
    Harvard, Applied Physics, Writer at the NM Museum of Natural History, machine shop.
    Origins
    Hither and yon.
    At Home
    NYC.
    Heroes
    Banksy, Robert Capa, Tibor Kalman, Bobby Kennedy, Richard Feynman.
    Unfulfilled Goal
    Compete in the Olympics.
    Favorite Quote
    Make it work. – Anonymous
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  • MICHAEL KOSOWICZ
    GROUP ACCOUNT DIRECTOR

    MICHAEL KOSOWICZ

    GROUP ACCOUNT DIRECTOR

    Known For
    Co-Founder of the Red Rocket Advertising Agency.
    Proud Of
    The opportunity to work in an industry that is always innovating.
    Prior Lives
    Account guy for some of the world's greatest brands, Citi, Guinness, Red Stripe, Green & Black, Golden Corral, Milton-Bradley.
    Origins
    Small town boy from New Hampshire.
    At Home
    Under the bright lights of New York and the quiet trails of the mountains.
    Heroes
    Teddy Roosevelt, a true conservationist heavy weight.
    Unfulfilled Goal
    To do more with less.
    Favorite Quote
    Imagination is more important than knowledge. – Albert Einstein
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  • JIM LEACH
    WRITER/CREATIVE DIRECTOR

    JIM LEACH

    WRITER/CREATIVE DIRECTOR

    Known For
    Finding the soul of an institution in the experiences of its people.
    Proud Of
    Family raised, friendships made, stories told.
    Prior Lives
    Cook, newscaster, journalist, college communicator, freelance writer, nature photographer.
    Origins
    Native upstate New Yorker.
    At Home
    In Hamilton, NY, where he has lived for 30-plus years, and in the Adirondacks, where he’s been keeping time since 1962.
    Heroes
    Paul Farmer, Clint Eastwood, Eleanor Roosevelt, John Kennedy.
    Unfulfilled Goal
    Write a novel: “The Dean Wore Dingos.”
    Favorite Quote
    Outside of a dog, a book is a man’s best friend. Inside a dog, it’s too dark to read. – Mark Twain
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  • TAYLOR LEISHMAN
    CD/GRAPHIC DESIGNER

    TAYLOR LEISHMAN

    CD/GRAPHIC DESIGNER

    Known For
    His vast and ever-expanding shoe collection.
    Proud Of
    Stumbling fortuitously into a great career, and getting to work with smart, talented, and inspirational people.
    Prior Lives
    Pentagram, Johnson & Johnson, Adjunct Professor.
    Origins
    Calgary, Canada.
    At Home
    Anywhere with his wife and 3 boys.
    Heroes
    His parents, Abraham Lincoln, Paul Rand.
    Unfulfilled Goal
    Learn to surf.
    Favorite Quote
    Authenticity either is or isn’t. – Steve Jobs
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  • Betsy Liegey
    Brand Strategist

    Betsy Liegey

    Brand Strategist

    Known For
    Seeing above the crowd (6.0' in flats).
    Proud Of
    Her two boys, being a top finalist for a Grand Effie, owning a brewery.
    Prior Lives
    Chiat/Day, Fallon, J. Walter Thompson, Lowe, Publicis, and Swensen’s Ice Cream Parlor.
    Origins
    San Diego, CA.
    At Home
    Port Washington and Greenport, NY plus anywhere there’s a beach.
    Heroes
    Those who selflessly volunteer, Joan Didion, Bill Murray.
    Unfulfilled Goal
    Becoming an incredible cook (and always knowing what to make for dinner) .
    Favorite Quote
    Whether you think you can, or you think you can’t – you’re right. – Henry Ford
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  • TIM LIU
    DIGITAL STRATEGY DIRECTOR

    TIM LIU

    DIGITAL STRATEGY DIRECTOR

    Known For
    Critical thinking. Connecting the dots.
    Proud Of
    At age 25, he co-founded a college-bound program for at-risk high school students that was the forerunner of the Maya Angelou charter schools in Washington, DC.
    Prior Lives
    Partner at Synergy3, VP of Marketing at Xap, Director of Marketing at Reliacast, Global Marketing Director of PricewaterhouseCoopers’s Services Industries.
    Origins
    Los Angeles.
    At Home
    In a Chicago loft with his dog, Cobalt.
    Heroes
    Steve Jobs, Bill McGowan.
    Unfulfilled Goal
    Watching a baseball game in every stadium (20 down, 10 more to go).
    Favorite Quote
    The difference between mediocrity and excellence is attention to detail. – Sebastian J. Barbarito
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  • HOLLY LYNCH
    BRAND STRATEGY DIRECTOR

    HOLLY LYNCH

    BRAND STRATEGY DIRECTOR

    Known For
    Hurting herself while participating in extreme/endurance sports.
    Proud Of
    Helping millions of women achieve business leadership, greater self-esteem and a sense of their own real beauty.
    Prior Lives
    Financier, caterer, social entrepreneurship activist, strategist for Dove’s Real Beauty. Also started a few cultural movements at BBH, StrawberryFrog and her own women’s business consultancy.
    Origins
    From the streets of NYC to Harvard.
    At Home
    Anywhere the wind, a plane or a train can take her. But normally, on the Upper West Side of Manhattan with her very royal Cavalier King Charles Spaniel (dog), Pippa.
    Heroes
    Her grandparents who had the guts to get on a boat, believing something greater was possible on the other side of the ocean.
    Unfulfilled Goal
    Run the New York City Marathon.
    Favorite Quote
    It’s never too late to be what you might have been. – George Eliot
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  • Erik Maes
    Editor

    Erik Maes

    Editor

    Known For
    Greying prematurely.
    Proud Of
    Zoey, his dog.
    Prior Lives
    Motion graphics designer, jewelry designer, leather handbag designer.
    Origins
    Have you ever spent a winter in Wisconsin?
    At Home
    Chicago and Wisconsin.
    Heroes
    Joan Miro, Fela Kuti, and Michael Jordan.
    Unfulfilled Goal
    World travel.
    Favorite Quote
    Imagination is more important than knowledge. – Einstein
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  • JOHN MAHONEY
    DIGITAL DESIGNER

    JOHN MAHONEY

    DIGITAL DESIGNER

    Known For
    Elegant design solutions and clean code.
    Proud Of
    Canoeing across New York State.
    Prior Lives
    Interactive Designer at American Express Publishing, Web Developer at Harvard Law School, Painter, Carpenter and Boy Scout.
    Origins
    The Berkshire Foothills.
    At Home
    Brooklyn and Connecticut.
    Heroes
    John Muir, Robert Rauschenberg, Andrei Tarkovsky and Steve Jobs.
    Unfulfilled Goal
    Moped across the country.
    Favorite Quote
    One can furnish a room very luxuriously by taking out furniture rather than putting it in. – Francis Jourdain
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  • CHRIS MANN
    DESIGNER

    CHRIS MANN

    DESIGNER

    Known For
    His obsession with design. He never stops.
    Proud Of
    His kids.
    Prior Lives
    Musician, traveler and postulant boxer.
    Origins
    West Sussex, England.
    At Home
    With his wife and kids.
    Heroes
    Parents, Mohammed Ali, Wim Crouwel.
    Unfulfilled Goal
    Learn to skateboard.
    Favorite Quote
    Work hard and be nice.
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  • RINA MIELE
    CREATIVE DIRECTOR/DESIGNER

    RINA MIELE

    CREATIVE DIRECTOR/DESIGNER

    Known For
    Pixel Perfection at a moment’s notice. Diverse style and range.
    Proud Of
    Diversity in Brand Experience: Virgin America, Nintendo, 2K, Rockstar Games, WNBA, eBay, Umbro, LF USA, Time Warner, Atlantic Records, Warner Music, Kidz Bop, Dami International, Daffy’s, The French Culinary Institute, Publix, Aprica, HBO, SyFy.
    Prior Lives
    Rokkan, VH1, Rockstar Games, Purchase College.
    Origins
    Lego Builder in upstate New York.
    At Home
    With husband in Sleepy Hollow, NY (No, it’s not just a legend).
    Heroes
    Mary Costa, Pyotr Tchaikovsky, Ole Christiansen, Steve Jobs, mom.
    Unfulfilled Goal
    Become Master of the Universe (or at minimum, Princess of Power).
    Favorite Quote
    Attempt the impossible in order to improve your work. – Bette Davis
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  • GREG MITCHELL
    Senior Account Planner

    GREG MITCHELL

    Senior Account Planner

    Known For
    Finding a little box for any and everything.
    Proud Of
    Realizing his lifelong dream of traveling around the world.
    Prior Lives
    Mitsubishi, Ogilvy London, Fantastic Sams, McCann Erickson, Microsoft, Semiotics of affluence, Exploring organization and individuality, Rosé champagne.
    Origins
    Creating commercials in the basement with his brothers in Brooklyn.
    At Home
    In the Financial District with a bourbon and his iPad.
    Heroes
    Steve Jobs.
    Unfulfilled Goal
    A mountain chalet in Lake Tahoe.
    Favorite Quote
    The only real security that a man can have in this world is a reserve of knowledge, experience and ability. – Henry Ford
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  • ANDREW NELSON
    PRODUCER

    ANDREW NELSON

    PRODUCER

    Known For
    Doing whatever it takes to get the shot with a smile.
    Proud Of
    His ability to make a living doing what he enjoys.
    Prior Lives
    PC user.
    Origins
    Discovering the world through pictures in Liverpool (no, not England, Upstate NY).
    At Home
    Drinking a tall cold glass of non-fat milk.
    Heroes
    Leonardo Da Vinci, Steve Jobs and every teacher he's ever had.
    Unfulfilled Goal
    Write a film script that gets produced.
    Favorite Quote
    We are what we think. All that we are arises with our thoughts. With our thoughts we make the world. – The Buddha
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  • Jason Naylor
    Senior Designer

    Jason Naylor

    Senior Designer

    Known For
    Dancing to the beat of his own drum. And doodling.
    Proud Of
    Making the world a more beautiful place. One day at a time, one job at a time, one person at a time.
    Prior Lives
    Was there life before this?
    Origins
    Born in Salt Lake City.
    At Home
    BROOKLYN! And Encinitas, California!
    Heroes
    His father, Steve Jobs, Adrian Pulfer, and Louis C.K.
    Unfulfilled Goal
    Rockstar.
    Favorite Quote
    Believe it or not, I can actually draw. – Jean Michel Basquiat
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  • CHRIS NOVAK
    STRATEGY DIRECTOR

    CHRIS NOVAK

    STRATEGY DIRECTOR

    Known For
    Celebrated work in telecom, healthcare, integrated marketing, non-profits, and education.
    Proud Of
    Using 8 million bicycle stickers to launch the first phone lines between China and the USA.
    Prior Lives
    ClearAgenda, StoryCorps, Ogilvy, two start-ups, FCB, Harvard B-School.
    Origins
    Boston’s North Shore.
    At Home
    New York’s Upper West Side, on any sailboat, or on any warm rock in the sun.
    Heroes
    Superman, Ernest Shackleton, Giorgio Morandi, Laurie Anderson, Gail Collins, Louis Menand.
    Unfulfilled Goal
    Perform a one-woman show.
    Favorite Quote
    It's always something. – Roseanne Roseannadanna
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  • ENOCH PALMER
    CREATIVE DIRECTOR/DESIGNER

    ENOCH PALMER

    CREATIVE DIRECTOR/DESIGNER

    Known For
    National Design Award for Corporate Achievement at Aveda.
    Proud Of
    Ezra, Ada, Tenney & Minnie.
    Prior Lives
    Slover [and] Company, The Valentine Group, marchFIRST, Aveda.
    Origins
    California, Hawaii.
    At Home
    Anywhere with his family - from North Shore to New York.
    Heroes
    Mom.
    Unfulfilled Goal
    Bodysurfing Big Pipeline.
    Favorite Quote
    Everything is design. Everything! – Paul Rand
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  • Blaine Pannell
    Graphic Designer

    Blaine Pannell

    Graphic Designer

    Known For
    His soccer obsession.
    Proud Of
    His repeated efforts to kick his In-N-Out addiction.
    Prior Lives
    Student, athlete, wannabe student-athlete.
    Origins
    Utah born, Arizona raised.
    At Home
    Anywhere with his wife and dog, preferably at the beach.
    Heroes
    His parents, Ray & Charles Eames, Martin Luther King Jr.
    Unfulfilled Goal
    Buy a fixer upper.
    Favorite Quote
    To be simple is no small matter. – Gustave Flaubert
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  • SANJAY PATEL
    DIGITAL DIRECTOR

    SANJAY PATEL

    DIGITAL DIRECTOR

    Known For
    Being a digital Renaissance man.
    Proud Of
    His very tight-knit family.
    Prior Lives
    Built a strong business selling bubble gum in high school. Carnegie Mellon. Started a successful technology services firm for the new design-centric mobile world. 3 patents, so far...
    Origins
    Immigrant parents. Grew up in the suburbs of upstate New York.
    At Home
    Art galleries. Walking the Highline in Chelsea. Enjoying sunshine in San Francisco.
    Heroes
    Mahatma Gandhi, his dad, Richard Branson.
    Unfulfilled Goal
    Finding the woman of his dreams...
    Favorite Quote
    You only live twice: Once when you’re born. And once when you look death in the face. – Ian Fleming
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  • Kelly Peraino
    Group Account Director

    Kelly Peraino

    Group Account Director

    Known For
    Perseverance.
    Proud Of
    Her non-traditional path in life.
    Prior Lives
    Partner at 2fuse, Director of New Business at Milk* Advertising, Group Vice President at Colangelo Synergy Marketing (Omnicom), Vice President at Fusion 5 (WPP).
    Origins
    NYC
    At Home
    Wilton, Connecticut with her family and three dogs.
    Heroes
    Gloria Steinem, Ray Kelly, her parents.
    Unfulfilled Goal
    Being part of a Country Band.
    Favorite Quote
    If you do what you have always done, you will get what you have always gotten. – Henry Ford
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  • CANACE PULFER
    GRAPHIC DESIGNER

    CANACE PULFER

    GRAPHIC DESIGNER

    Known For
    Being the tallest woman in the room.
    Proud Of
    Rescuing, and then patiently living with, four wild and unruly shelter dogs.
    Prior Lives
    A3 Design, UX Design, Masius, Modern Identity, Berrett Koehler Publishing.
    Origins
    50% Utah, 50% Australia.
    At Home
    In the southern Utah wild places.
    Heroes
    Annie Dillard, Saul Bass, her amazing parents.
    Unfulfilled Goal
    Getting a full 8 hours of sleep in a night.
    Favorite Quote
    I love the comment, "You must love designing for a living.” At that point I usually start to laugh or break into uncontrollable tears. – Andrew Lewis
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  • Scarlett Rabe
    Director of Business Development

    Scarlett Rabe

    Director of Business Development

    Known For
    Being really tall.
    Proud Of
    Her insane family, her insane work ethic, her insane story, her overall insane-ness. Also, she tends to keep it really (albeit sometimes too) real.
    Prior Lives
    Let's just leave that alone for now...
    Origins
    She was born on a piano bench.
    At Home
    In her quiet little shack on the sea, or on a giant stage.
    Heroes
    Christopher Hitchens, Claire Underwood, Lana Del Rey.
    Unfulfilled Goal
    A piano, a stage, a mic, some fancy clothes, and 20,000 fans singing her songs with her.
    Favorite Quote
    Great minds discuss ideas; average minds discuss events; small minds discuss people. – Eleanor Roosevelt
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  • WALKER RICON
    ART DIRECTOR/CREATIVE DIRECTOR

    WALKER RICON

    ART DIRECTOR/CREATIVE DIRECTOR

    Known For
    Creativity, enthusiasm, and a good hug when you need it.
    Proud Of
    Always following his heart.
    Prior Lives
    Oxford University. Server of appetizers to Jackie O. Graphic Designer. Original team member to help start Merkley Newman Harty. American Express at Ogilvy & Mather. Award-winning work for Goldman Sachs. Interior Designer
    Origins
    Southern CA (but always a New Yorker at heart).
    At Home
    Bushwhacking deep in the forest wilderness of Northern New Mexico.
    Heroes
    Anyone who extends their hand to another being.
    Unfulfilled Goal
    Trek the 300-mile Lycian Way trail through Turkey.
    Favorite Quote
    Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. – Goethe
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  • CHRISTOPHER RABE
    FILM EDITOR

    CHRISTOPHER RABE

    FILM EDITOR

    Known For
    Looking on the bright side.
    Proud Of
    What is yet to come.
    Prior Lives
    State Champion, Professional Baker, and Insect Slayer.
    Origins
    Greenwich, Connecticut.
    At Home
    Netflix + Hulu + Popcorn.
    Heroes
    Patrick Henry.
    Unfulfilled Goal
    Become the president of a motorcycle club.
    Favorite Quote
    Courage is not simply one of the virtues, but the form of every virtue at the testing point. – C.S. Lewis
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  • PATSY SHIN
    DESIGNER

    PATSY SHIN

    DESIGNER

    Known For
    Her unconventional sleep schedule.
    Proud Of
    Working in an industry that constantly pushes her to be better.
    Prior Lives
    Nervous pre-med student, varsity basketball player, and underground spray painter.
    Origins
    Portland, Oregon and Sungnam City, South Korea.
    At Home
    With Gregg, always.
    Heroes
    Her Dad.
    Unfulfilled Goal
    Learning how to speak Korean.
    Favorite Quote
    Study the past, if you would define the future. – Confucius
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  • TRAVIS STRATFORD
    DESIGN STRATEGIST

    TRAVIS STRATFORD

    DESIGN STRATEGIST

    Known For
    Being a strict minimalist.
    Proud Of
    Creating visually rich branding solutions.
    Prior Lives
    USWeb / CKS, Critical Mass, Estée Lauder.
    Origins
    Skater kid from Southern California.
    At Home
    In Scarsdale, NY (next door to Bugsy Siegel's old house).
    Heroes
    Steve Jobs, Chris Hacker, Rick Grimes.
    Unfulfilled Goal
    Stop aging.
    Favorite Quote
    Don’t find fault, find a remedy. – Henry Ford
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  • JEFF STREEPER
    DESIGNER/CREATIVE DIRECTOR

    JEFF STREEPER

    DESIGNER/CREATIVE DIRECTOR

    Known For
    Creating radically simple, clear and vital brand communication.
    Proud Of
    His work with the Crimes of War Project, and his long-standing and on-going collaboration with photographer Annie Leibovitz.
    Prior Lives
    Ogilvy & Mather, NY; Design Director and original founding member of Merkley Newman Harty; Founding CD of Masius, NY; A3, Y&R, Doremus, Wells Rich & Greene, TAG Creative, JWT, FCB Draft, Graphic Magazine.
    Origins
    Pocatello, Idaho.
    At Home
    In Brooklyn and SOHO.
    Heroes
    Andy Warhol, Tecumseh.
    Unfulfilled Goal
    A two-week vacation.
    Favorite Quote
    A surface must have depth. — Fayette Hickox
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  • JOSH TAVLIN
    WRITER/CREATIVE DIRECTOR

    JOSH TAVLIN

    WRITER/CREATIVE DIRECTOR

    Known For
    Talking to strange dogs.
    Proud Of
    His sons, who he feels are smarter, more creative and far better looking than he.
    Prior Lives
    Waiter in the Catskills.
    Origins
    New York, NY.
    At Home
    In Eastham Cape Cod, which for some reason is pronounced East-ham, not East-um.
    Heroes
    Linus.
    Unfulfilled Goal
    Operate a backhoe and save a life. Not at the same time.
    Favorite Quote
    I almost feel like if anything is controversial, the guy's gotta be doing something right. – Bob Dylan
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  • JAMES THEISEN
    STRATEGY DIRECTOR

    JAMES THEISEN

    STRATEGY DIRECTOR

    Known For
    One of the most financially successful fundraising campaigns completed by any secondary school.
    Proud Of
    Helping to establish hundreds of scholarships for bright students.
    Prior Lives
    Director of Alumni Affairs and Development at Phillips Exeter Academy for 35 years. Sales rep for IBM. Worked on the "Johnny Carson Show."
    Origins
    Born in Brooklyn. Raised on stickball, the Dodgers and strong family values.
    At Home
    Stratham, NH, with his wife (Pat) and their dog (Jake). Three small grandchildren that only live a short drive away.
    Heroes
    Two mentors who were both named Steve who gave him life lessons on how to manage an office, value each team member and draw out their best talents.
    Unfulfilled Goal
    Write a book on the psychology of group dynamics in the workplace.
    Favorite Quote
    The privilege of a life time is being yourself. – Joseph Campbell
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  • Neilan Tyree
    Business Development

    Neilan Tyree

    Business Development

    Known For
    30+years devotion to new business…and over $6 billion in wins along the way.
    Proud Of
    Three years as Adweek’s monthly columnist “Man About Town” www.adweek.com/contributor/neilan-tyree.
    Prior Lives
    One of Glorious Foods’ top waiters. Malcolm Forbes’ private waiter. William F. and Pat Buckley’s private bartender. Star of a one-man show at Carnegie Hall’s Weill Recital Hall.
    Origins
    Florence, Alabama (NOT near Birmingham – the pretty part in the northwest on the Tennessee River).
    At Home
    Jacksonville, LA, NYC.
    Heroes
    His parents, Harvey Milk, Jay Chiat, Jane Newman, Laurie Coots, Bob Jeffrey, Stephen Sondheim, Edward Albee, Tennessee Williams, and Martin Amis.
    Unfulfilled Goal
    To finish writing his book.
    Favorite Quote
    Life’s a banquet and most poor sons of bitches are starving to death! – Mame Dennis
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  • ADITYA VERMA
    Account Director

    ADITYA VERMA

    Account Director

    Known For
    Writing the American Idol Text Messaging Voting program for AT&T Wireless.
    Proud Of
    Raising money for Mother Teresa to benefit the children affected by the Union Carbide gas leak in Bhopal, India.
    Prior Lives
    Master’s from Northwestern University. Merkley+Partners, AT&T, Entrepreneur developing mobile applications for healthcare clients.
    Origins
    Bombay, India.
    At Home
    Hoboken, NJ, home of Frank Sinatra, baseball and bubble wrap.
    Heroes
    Mahatma Gandhi, Santa Claus.
    Unfulfilled Goal
    Learn to write code.
    Favorite Quote
    Trust me Papa, that doesn’t match. – Shylah Liv Verma (2 years-old)
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  • DAVID YOUNG
    DESIGN DIRECTOR

    DAVID YOUNG

    DESIGN DIRECTOR

    Known For
    His shine.
    Proud Of
    The mother of his 3 children.
    Prior Lives
    Wannabe professional baseball player, ad man, Nike, entrepreneur.
    Origins
    Poverty ward in Nashville, Tennessee.
    At Home
    At home, doing anything.
    Heroes
    His dad, Jonathan Livingston Seagull, Blaine Huntington, Myron Child.
    Unfulfilled Goal
    Centre Court - Wimbledon, or to be as clean as my mom.
    Favorite Quote
    No Way! – Unknown
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  • MARY ANN ZEMAN
    WRITER/CREATIVE DIRECTOR

    MARY ANN ZEMAN

    WRITER/CREATIVE DIRECTOR

    Known For
    Being an optimist.
    Proud Of
    The ability to make complex information intelligible and interesting.
    Prior Lives
    Ogilvy, NY. Clear Agenda.
    Origins
    Connecticut suburban childhood, college and grad school on West Coast, then back to New York.
    At Home
    In Litchfield, CT.—beautiful and quiet, but just two short hours from New York. It’s truly the best of both worlds.
    Heroes
    Anyone who is still passionate about working after age 90.
    Unfulfilled Goal
    Refuses to reveal it at this time.
    Favorite Quote
    The art of being wise is the art of knowing what to overlook. – William James
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